New Wave Digital Marketing Pty Ltd ("we", "us", "our") provides digital marketing services including Local SEO, Google Ads management, website design and marketing automation to Australian service businesses.
This Privacy Policy explains how we handle personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
2. What Information We Collect
We collect information you give us directly and information that is collected automatically when you use our website or services.
Information you provide:
Name, business name, email address, phone number: when you fill out a contact or enquiry form
Business details (website URL, location, industry): when you request an audit or action plan
Payment information: processed securely through our payment provider; we do not store card details
Communications: emails, messages and meeting notes you send us
Information collected automatically:
IP address, browser type, operating system, referring URLs
Pages visited, time on page, clicks: via Google Analytics and similar tools
Session data stored in our CRM (GoHighLevel) when you interact with our forms or automations
3. How We Use Your Information
We use your personal information to:
Respond to enquiries and provide quotes
Deliver the services you've engaged us for
Send you updates, reports and communications related to your account
Send marketing communications (only with your consent; you can unsubscribe at any time)
Improve our website and services through analytics
Comply with legal and regulatory obligations
We will not use your information for any purpose that you would not reasonably expect.
4. Disclosure to Third Parties
We only share your information where necessary to deliver our services or where required by law. Third parties we may share information with include:
Google Ads & Google Analytics: for advertising and website analytics
GoHighLevel (CRM): our CRM and automation platform; processes contact and lead data
Vercel & Supabase: website hosting and database infrastructure
Stripe or similar payment processors: for invoice and payment processing
Professional advisors: accountants, lawyers, if required
We do not sell your personal information to third parties. We do not share your data with anyone outside of what's described above without your explicit consent.
Some third-party services listed above are based overseas. We take reasonable steps to ensure those providers handle your data in accordance with Australian privacy standards.
5. Cookies & Tracking
Our website uses cookies and similar tracking technologies to improve your experience and measure how the site is used.
Essential cookies: required for the website to function correctly
Analytics cookies: Google Analytics, used to understand how visitors use the site (anonymised where possible)
Marketing cookies: Google Ads remarketing tags, used to serve relevant ads to people who have visited our site
You can control cookies through your browser settings. Disabling cookies may affect some features of the site. By continuing to use our website, you consent to our use of cookies as described.
6. Data Storage & Security
Your information is stored on secure servers provided by Vercel and Supabase. We use industry-standard security measures including encryption in transit (HTTPS/TLS) and access controls.
We retain personal information only for as long as it is needed for the purpose it was collected, or as required by law. Client project data is typically retained for 7 years to meet standard business record requirements.
Despite our best efforts, no data transmission over the internet is completely secure. If you suspect your data has been compromised, please contact us immediately.
7. Your Rights
Under the Australian Privacy Act, you have the right to:
Access: request a copy of the personal information we hold about you
Correction: request that we correct inaccurate or outdated information
Deletion: request that we delete your personal information (subject to legal obligations)
Opt out: unsubscribe from marketing communications at any time using the link in any email we send, or by contacting us directly
Complaints: lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if you believe we have handled your data incorrectly
To exercise any of these rights, email us at accounts@newwavedm.com. We will respond within 30 days.
8. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch.
Privacy enquiries
We're happy to answer any questions about your data. Just reach out and we'll get back to you within one business day.
